Pricing correctly for both retail and whol esale is essential for a crafting business to succeed. \; Upon complet ion of the class\, students will have a real-life understanding of pricing strategy they can apply to their craft business right away that increases sales and grows profits.
\nThe presenter\, James Dillehay\, is an a uthor and a professional craft artist which means he actually makes money from his craft. Between selling his handmade products\, he has also author ed 12 books that have been mentioned on HGTV\, in The Wall Street Journal\ , Family Circle and many craft magazines.
\nHis presentation about t he five phases of pricing will include ample time for questions with Mr. D illehay. \;
\n1) Calculating production cost including a discuss ion of overhead for home businesses.
\n2) Learning the average marke t price for similar items and how to research what buyers are willing to p ay for items like yours.
\n3) Arriving at your retail or wholesale p rice - the formula for arriving at prices for selling at craft shows\, onl ine on Etsy\, or wholesale to stores.
\n4) How to raise prices witho ut losing customers. Apply tactics to raise perceived value and prices whi le finding ways to lower production costs.
\n5) One-of-a-kind item p ricing vs production item pricing: How to price unique once-only made item s versus a reproducible product line.
\nCheck out James Dillehay's books here.
\nTh e presenter will be Live Via Zoom and will be open to questions.
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