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UID:d92e86e5-042b-43f9-8552-a7b64e20bf21
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DTSTAMP:20260726T024300Z
DTSTART;TZID=America/Chicago:20260714T130000
DTEND;TZID=America/Chicago:20260714T140000
SUMMARY:Paid Social That Works
LOCATION:Main Library\nMain Library
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DESCRIPTION: .\nhttps://champaign.libnet.info/event/16076501
X-ALT-DESC;FMTTYPE=text/html:<p><em>Presented by Scott Clanin &ndash\; Dir
 ector\, Clanin Creative</em></p>\n<p>If you&rsquo\;ve ever wondered whethe
 r you&rsquo\;re using Facebook and Instagram ads the right way\, this sess
 ion is for you. We&rsquo\;ll walk through the difference between boosting 
 and structured ad campaigns\, how to choose the right objective\, how targ
 eting works\, and what types of ads perform best for local businesses. We&
 rsquo\;ll also discuss creative best practices and common mistakes that wa
 ste budget.</p>\n<p>Advance registration is recommended to secure a seat (
 no cost to attend). All materials will be provided. Register <a href="http
 s://cusbdc.org/event/workshop-paid-social-that-works-facebook-instagram-ad
 vertising-essentials/">HERE</a>.</p>\n<p>This workshop qualifies for reimb
 ursement as part of the City of Champaign New Business Grant Program. If y
 ou are an awardee of the program and attend this session\, you will receiv
 e a certificate to include in your reimbursement forms to the City.</p>\n<
 p><em>This workshop is sponsored by the Illinois Small Business Developmen
 t Center at Champaign County EDC and presented in collaboration with Champ
 aign County EDC\, Champaign Center Partnership\, Champaign Public Library\
 , Community Foundation of East Central Illinois\, EDC of Decatur &amp\; Ma
 con County\, Experience Champaign-Urbana\, Parkland College Community Educ
 ation\, Rantoul Area Chamber of Commerce\, and University of Illinois Rese
 arch Park.</em></p>\n<hr />\n<p><em>About the presenter</em>: <strong>Scot
 t Clanin</strong> is the owner and director of <a href="https://www.clanin
 creative.com/">Clanin Creative</a>\, an independent agency based in Champa
 ign\, Illinois. With a deep passion for marketing and a sharp creative eye
 \, Scott leads projects that help businesses craft and communicate their u
 nique stories. He is a strong advocate for the local community\, having se
 rved on the boards of Promise Healthcare\, 40 North\, the Champaign Center
  Partnership\, and more. As a certified Google professional\, Scott combin
 es his expertise in digital strategy with a commitment to innovative desig
 n\, helping brands grow and thrive.</p>\n<p>Clanin Creative is an independ
 ent design agency hailing from Champaign\, Illinois\, dedicated to transfo
 rming brands with standout design and compelling storytelling. Their uniqu
 e approach blends strategic insight with creative skill\, delivering tailo
 red solutions that elevate brands and connect with audiences. Learn more b
 y visiting <a href="Clanin%20Creative is an independent design agency hail
 ing from Champaign\, Illinois\, dedicated to transforming brands with stan
 dout design and compelling storytelling. Their unique approach blends stra
 tegic insight with creative skill\, delivering tailored solutions that ele
 vate brands and connect with audiences. Learn more by visiting www.claninc
 reative.com.">www.clanincreative.com</a>.</p>\n<hr />\n<p>Starting or grow
 ing a business? We can help. <a href="https://champaign.org/services/busin
 ess-services">champaign.org/launch</a></p>\nhttps://champaign.libnet.info/
 event/16076501
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