This intermediate strategic media relation s workshop will build on fundamentals presented in the introductory sessio n. Attendees will take a deeper dive into the fundamentals of strategic me dia relations\, i.e. establishing media relations protocol and guidelines\ , media pitching\, managing media inquiries\, media interview prep and exe cution\, press kits\, press event planning\, crisis and issues management\ , and other best practices. \;
\nKEY TAKEAWAYS: Participants will be introduced to media relations strategies\, tactics\, resources\, and protocols to consider for their brand or organization to establish or enhance best practices.
\nThis is the second pa rt in a three-part series on Strategic Media Relations wi th local media and communications expert Bill Whitman\, Jr.\, who has served as a trusted advisor to FORTUNE 100 corporations\, gov ernment agencies\, community service organizations\, institutions of highe r learning\, philanthropic foundations\, and countless others.
\nAbout the presenter: Bill Whitman\, Jr. is a community volunteer\, public servant\, advocate\, advisor\, f acilitator\, entrepreneur\, board member\, public speaker\, and writer. Wh itman has a decades-long history of dedicated community service\, voluntee rism\, and advocacy for individuals\, non-profits\, corporations\, and oth ers committed to helping others and serving the greater good.
\nReco gnized by industry peers\, clients\, business\, and community leaders as a n expert in marketing communications\, brand management\, public relations \, and stakeholder engagement\, Whitman is known as a collaborative and in novative thought-leader\, counselor\, advocate\, and strategist.
\n& nbsp\;Whitman has served as the chief communications officer\, chief marke ting officer\, and chief spokesperson\, representing and providing strateg ic counsel to some of the most recognized\, trusted\, and respected organi zations in the world. Whitman is the founder and managing partner of Verit as Investment Partners\, LLC a private holding company and investment firm \; he is also the founder and principal of W&\;A\, an independent marke ting communications and stakeholder engagement consultancy. Whitman is als o the founder and principal of The IMC Solution\, an integrated marketing communications consultancy. He is the recipient of numerous community serv ice\, corporate\, and industry awards.
\nA former board member of th e esteemed Chicago Jazz Ensemble at Columbia College Chicago\, Whitman is also a past member of the Arthur W. Page Society\, former PRWeek Awards ju dge\, past member of the Executive Leadership Council\, past Public Image Chair\, Rotary International District 6490 and the Rotary Club of Champaig n. He currently serves on the board of the Urbana Neighborhood Connections Center\, a grassroots organization focused on education and skills develo pment for underserved youth. Whitman continues to serve as a mentor and ad visor to countless industry practitioners as well as others interested in marketing communications and public relations. Whitman serves as a volunte er and member of the First Baptist Church at Savoy.
\nWhitman is an alum of Southern Illinois University and the Thunderbird School of Global Management at Arizona State University.
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