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NAME:Pickerington Library
X-WR-CALNAME:Pickerington Library
BEGIN:VEVENT
UID:540928f8-8693-4187-b52d-b2f838745b56
SEQUENCE:0
DTSTAMP:20260727T064449Z
DTSTART;TZID=America/New_York:20260615T183000
DTEND;TZID=America/New_York:20260615T193000
SUMMARY:Marketing for Small Buiness\, 2-Part Series
LOCATION:Pickerington Main\nPickerington Main
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Pickerington Main;X-APPLE-
 RADIUS=10;X-TITLE=Pickerington Main:geo:39.8749493,-82.7585646
GEO:39.8749493;-82.7585646
DESCRIPTION:Decode marketing for small businesses that are seeking afforda
 ble ways to implement and measure marketing tactics. Register today!.\nhtt
 ps://pickeringtonlibrary.libnet.info/event/16290103
X-ALT-DESC;FMTTYPE=text/html:<p>With the rapid evolution of technology\, m
 aking marketing decisions is more complex than ever. Wouldn&rsquo\;t it be
  nice to have a &lsquo\;cheat sheet&rsquo\; to help figure out what to foc
 us on and how to gauge the effectiveness of your marketing efforts?</p>\n<
 p>You&rsquo\;ll leave the workshop with new knowledge of:</p>\n<ul>\n<li>B
 asic marketing terms like SEO\, SEM\, GEO\, CPM and more (and a cheat shee
 t to refer back to)</li>\n<li>Low-cost/no-cost marketing options and softw
 are to manage and measure your marketing</li>\n<li>A media calendar to gui
 de your efforts for the coming year</li>\n</ul>\n<p>Taught by Mary Ashley\
 , M.A.\, Marketing Strategist/Assistant Professor of Marketing.</p>\n<p>Ma
 ry Ashley is 30-year veteran of the marketing industry and has created awa
 rd-winning marketing plans for businesses in diverse industries. Throughou
 t her career\, she has held positions at marketing/advertising agencies\, 
 in-house marketing departments\, and served numerous clients on a freelanc
 e basis through her consulting firm\, M. Ashley Marketing. Her work and cl
 ient list can be found at maryuashley.wordpress.com. Mary currently serves
  as a full-time assistant professor of marketing in the College of Busines
 s at Ohio University\, where she guides the next generation of marketing p
 rofessionals in launching their careers. A lifelong Ohio resident\, Mary h
 olds a bachelor&rsquo\;s degree from Ohio University and a master&rsquo\;s
  degree from The Ohio State University. She currently resides in Pickering
 ton.</p>\n<p>Register today.</p>\n<p>If you need accommodations for a clas
 s or event\, contact <a href="mailto:communications@pickeringtonlibrary.or
 g">communications@pickeringtonlibrary.org</a> or call 614-837-4104 ext. 22
 1.</p>\nhttps://pickeringtonlibrary.libnet.info/event/16290103
URL;VALUE=URI:https://pickeringtonlibrary.libnet.info/event/16290103
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