BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//sebbo.net//ical-generator//EN
NAME:Pickerington Library
X-WR-CALNAME:Pickerington Library
BEGIN:VEVENT
UID:e90ed518-d6e9-4a34-a7e3-54592fea5cd2
SEQUENCE:0
DTSTAMP:20260723T055842Z
DTSTART;TZID=America/New_York:20260608T183000
DTEND;TZID=America/New_York:20260608T193000
SUMMARY:Marketing for Small Business\, 2-Part Series
LOCATION:Pickerington Main\nPickerington Main
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Pickerington Main;X-APPLE-
 RADIUS=10;X-TITLE=Pickerington Main:geo:39.8749493,-82.7585646
GEO:39.8749493;-82.7585646
DESCRIPTION:Learn how to know who to target and where to put your marketin
 g dollars so they drive people to your business. Register today!.\nhttps:/
 /pickeringtonlibrary.libnet.info/event/16290111
X-ALT-DESC;FMTTYPE=text/html:<p>For small businesses\, spending money on m
 arketing can feel like a gamble if you&rsquo\;re not confident that you&rs
 quo\;ll get a return on that marketing investment.&nbsp\;</p>\n<p>This wor
 kshop is designed to take the mystery out of making marketing decisions. Y
 ou&rsquo\;ll leave the workshop with a firm idea of how to effectively rea
 ch both current and potential customers. This hands-on session will walk y
 ou through the process of:</p>\n<ul>\n<li>Identifying your most profitable
  customers</li>\n<li>Defining what they value most about your business &nd
 ash\; and building your marketing messages around that</li>\n<li>Determini
 ng where to reach them in the vast sea of marketing options</li>\n</ul>\n<
 p>This is part of a two-part series. You are also welcome to join on June 
 15 for Marketing for Small Business: Low- and No-cost Resources.</p>\n<p>T
 aught by Mary Ashley\, M.A.\, Marketing Strategist/Assistant Professor of 
 Marketing.</p>\n<p>Mary Ashley is 30-year veteran of the marketing industr
 y and has created award-winning marketing plans for businesses in diverse 
 industries. Throughout her career\, she has held positions at marketing/ad
 vertising agencies\, in-house marketing departments\, and served numerous 
 clients on a freelance basis through her consulting firm\, M. Ashley Marke
 ting. Her work and client list can be found at maryuashley.wordpress.com.<
 /p>\n<p>Mary currently serves as a full-time assistant professor of market
 ing in the College of Business at Ohio University\, where she guides the n
 ext generation of marketing professionals in launching their careers.</p>\
 n<p>A lifelong Ohio resident\, Mary holds a bachelor&rsquo\;s degree from 
 Ohio University and a master&rsquo\;s degree from The Ohio State Universit
 y. She currently resides in Pickerington.</p>\n<p>Register today.</p>\n<p>
 If you need accommodations for a class or event\, contact <a href="mailto:
 communications@pickeringtonlibrary.org">communications@pickeringtonlibrary
 .org</a> or call 614-837-4104 ext. 221.</p>\nhttps://pickeringtonlibrary.l
 ibnet.info/event/16290111
URL;VALUE=URI:https://pickeringtonlibrary.libnet.info/event/16290111
ATTACH:https://static.libnet.info/images/events/pickeringtonlibrary/2026_-
 _Marketing_for_Small_Businesses.jpg
END:VEVENT
END:VCALENDAR