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DTSTART;TZID=America/Chicago:20260915T130000
DTEND;TZID=America/Chicago:20260915T140000
SUMMARY:Building a Brand That Works
LOCATION:Main Library\nMain Library
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DESCRIPTION: .\nhttps://champaign.libnet.info/event/16726848
X-ALT-DESC;FMTTYPE=text/html:<p><em>Presented by Scott Clanin &ndash\; Dir
 ector\, Clanin Creative</em></p>\n<p>A strong brand is more than a logo. I
 n this workshop\, we&rsquo\;ll explore the foundational elements that crea
 te a cohesive and strategic brand&mdash\;including messaging\, positioning
 \, visual identity\, and core attributes. We&rsquo\;ll also<br />discuss h
 ow to apply your brand consistently across print\, digital\, and physical 
 spaces\, and share practical tips for rolling out or refreshing your brand
  with clarity and confidence.</p>\n<p>Advance registration is recommended 
 to secure a seat (no cost to attend). All materials will be provided. Regi
 ster <a href="https://cusbdc.org/event/workshop-building-a-brand-that-work
 s/">HERE</a>.</p>\n<p><em>This workshop qualifies for reimbursement as par
 t of the City of Champaign New Business Grant Program. If you are an award
 ee of the program and attend this session\, you will receive a certificate
  to include in your reimbursement forms to the City.</em></p>\n<p><em>This
  workshop is sponsored by the Illinois Small Business Development Center a
 t Champaign County EDC and presented in collaboration with Champaign Count
 y EDC\, Champaign Center Partnership\, Champaign Public Library\, Communit
 y Foundation of East Central Illinois\, EDC of Decatur &amp\; Macon County
 \, Experience Champaign-Urbana\, Parkland College Community Education\, Ra
 ntoul Area Chamber of Commerce\, and University of Illinois Research Park.
 </em></p>\n<hr />\n<p><em>About the presenter</em> <strong>Scott Clanin</s
 trong> is the owner and director of <a href="https://www.clanincreative.co
 m/">Clanin Creative</a>\, an independent agency based in Champaign\, Illin
 ois. With a deep passion for marketing and a sharp creative eye\, Scott le
 ads projects that help businesses craft and communicate their unique stori
 es. He is a strong advocate for the local community\, having served on the
  boards of Promise Healthcare\, 40 North\, the Champaign Center Partnershi
 p\, and more. As a certified Google professional\, Scott combines his expe
 rtise in digital strategy with a commitment to innovative design\, helping
  brands grow and thrive.</p>\n<p>Clanin Creative is an independent design 
 agency hailing from Champaign\, Illinois\, dedicated to transforming brand
 s with standout design and compelling storytelling. Their unique approach 
 blends strategic insight with creative skill\, delivering tailored solutio
 ns that elevate brands and connect with audiences. Learn more by visiting 
 <a href="https://www.clanincreative.com/">www.clanincreative.com</a>.</p>\
 n<hr />\n<p>Starting or growing a business? We can help. <a href="https://
 champaign.org/services/business-services">champaign.org/launch</a></p>\nht
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