The advanced strategic media relations wor kshop goes beyond the basics to deepen attendees&rsquo\; understanding of the evolving landscape and business of media\, i.e.\, news verses entertai nment\; news gathering and reporting\; owners\, editors\, anchors\, column ists\, generalists\, and beats\; the rise of influencers\; how and why the se and other factors can be assets or liabilities to their organization&rs quo\;s brand management strategies.
\nAttendees will also be introdu ced to media relations tools and resources such as press advisories\, pres s releases\, media statements\, press kits\, PSA (public service announcem ents)\, PESO (paid\, earned\, shared\, owned media)\, OP-ED (opinion-edito rial)\, pay-for-play\, and more.
\nKEY TAKEAWAYS: P articipants will gain deeper insights to develop strategic media relations plans for their brand or organization\; discuss resources to further enha nce established media relations protocols\; and identify opportunities for more strategic media relations engagement.
\nThis is the th ird part in a three-part series on Strategic Media Relations with local media and communications expert Bill Whitman\, Jr.< /strong>\, who has served as a trusted advisor to FORTUNE 100 corporations \, government agencies\, community service organizations\, institutions of higher learning\, philanthropic foundations\, and countless others.
\nAbout the presenter: Bill Whitman\, Jr. is a community volunteer\, public servant\, advocate\, advis or\, facilitator\, entrepreneur\, board member\, public speaker\, and writ er. Whitman has a decades-long history of dedicated community service\, vo lunteerism\, and advocacy for individuals\, non-profits\, corporations\, a nd others committed to helping others and serving the greater good.
\n< p>Recognized by industry peers\, clients\, business\, and community leader s as an expert in marketing communications\, brand management\, public rel ations\, and stakeholder engagement\, Whitman is known as a collaborative and innovative thought-leader\, counselor\, advocate\, and strategist. \nWhitman has served as the chief communications officer\, chief market ing officer\, and chief spokesperson\, representing and providing strategi c counsel to some of the most recognized\, trusted\, and respected organiz ations in the world. Whitman is the founder and managing partner of Verita s Investment Partners\, LLC a private holding company and investment firm\ ; he is also the founder and principal of W&\;A\, an independent market ing communications and stakeholder engagement consultancy. Whitman is also the founder and principal of The IMC Solution\, an integrated marketing c ommunications consultancy. He is the recipient of numerous community servi ce\, corporate\, and industry awards.
\nA former board member of the esteemed Chicago Jazz Ensemble at Columbia College Chicago\, Whitman is a lso a past member of the Arthur W. Page Society\, former PRWeek Awards jud ge\, past member of the Executive Leadership Council\, past Public Image C hair\, Rotary International District 6490 and the Rotary Club of Champaign . He currently serves on the board of the Urbana Neighborhood Connections Center\, a grassroots organization focused on education and skills develop ment for underserved youth. Whitman continues to serve as a mentor and adv isor to countless industry practitioners as well as others interested in m arketing communications and public relations. Whitman serves as a voluntee r and member of the First Baptist Church at Savoy.
\nWhitman is an a lum of Southern Illinois University and the Thunderbird School of Global M anagement at Arizona State University.
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