This Writing Craft Workshop is presented a s part of Jax Book Fest presents: Writer's Day.
\nThe Power
of Story: Understanding Audience and the Neuroscience Behind Great Writing
\;
What if the secret to unforgettable writing \;is
n't \;just craft\, but chemistry? Our brains are wired for story. When
you understand the neuroscience behind that wiring\, you can create work
that \;doesn't \;just \;entertain\, but \;leaves \;a l
asting impression. In this eye-opening session led by a six-figure author\
, \;we'll \;unpack why some narratives captivate while others fade
&mdash\; and how decoding your audience's mental and emotional patterns c
an transform your writing. Whether \;you're \;crafting fiction\, m
emoir\, or nonfiction\, \;you'll \;leave with tools to create stor
ies that resonate deeply and stay with readers long after the last word.&n
bsp\;
About the Presenters: Licia \;Rester&nb sp\;is a learning strategist\, author\, and licensed therapist with \; nearly four \;decades of experience helping writers and leaders craft powerful\, lasting impact. A former lead faculty and managing director at the University of Santa Monica and now a partner at Indigo River Publishin g\, Licia combines psychology\, neuroscience\, and storytelling to equip a uthors with practical tools to create unforgettable books that truly conne ct with their readers. \;
\nGeorgette Green is Partner and Publi sher at Indigo River Publishing. With a background in mental health counse ling and a deep commitment to people-first leadership\, she brings a thoug htful\, steady presence to her work in the publishing industry. Known for her calm leadership style\, clear communication\, and deep respect for cre ative work\, Georgette is passionate about supporting authors and teams wi th care\, clarity\, and professionalism. She believes publishing is \; ultimately about \;people and works to ensure every project is approac hed with purpose and integrity. \;
\nFunding \;for t his program was provided through a grant from Florida Humanities. Any view s\, findings\, \;conclusions \;or recommendations expressed in thi s program do not necessarily \;represent \;those of Florida Humani ties.
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Pre-registration is strongly recommen ded (space is limited) and must be completed at least 24 hours prior to th e start time. Note: A Jacksonville Public Library card \;and PIN are r equired for registration. If you do not already have one\, you can apply for a libr ary card online.
\nPursuant to the Americans with Disabilities A ct\, accommodations for persons with disabilities are available upon reque st. Please allow 1&ndash\;2 business days to process. Last-minute requests will be accepted\, but may not be possible to fulfill. Please ask for Lea rning Services at (904) 255-2665 or email JPLPrograms@coj.net.
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