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NAME:Hartford Public Library
X-WR-CALNAME:Hartford Public Library
BEGIN:VEVENT
UID:bdd91fd4-12d6-45c6-b786-a179b04df628
SEQUENCE:0
DTSTAMP:20260901T061833Z
DTSTART;TZID=America/New_York:20261001T170000
DTEND;TZID=America/New_York:20261001T180000
SUMMARY:Marketing 101 for Small Businesses with the WBDC
LOCATION:Downtown\nDowntown
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Downtown;X-APPLE-RADIUS=10
 ;X-TITLE=Downtown:geo:41.7618852,-72.6740629
GEO:41.7618852;-72.6740629
DESCRIPTION:This interactive 30-minute workshop introduces the core princi
 ples of marketing and provides practical strategies that business owners c
 an apply immediately..\nhttps://hplct.libnet.info/event/17250538
X-ALT-DESC;FMTTYPE=text/html:<p><strong>About this session</strong></p>\n<
 p>One-on-one time with a WBDC business advisor\, right inside the Business
  Resource Center. Bring your questions -- whatever stage your business is 
 at.</p>\n<p><strong>Training Topics</strong>:&nbsp\;</p>\n<p>Marketing/Sal
 es</p>\n<p>Social Media</p>\n<p><strong>Description</strong>:</p>\n<p>This
  interactive 30-minute workshop introduces the core principles of marketin
 g and provides practical strategies that business owners can apply immedia
 tely. Participants will learn how to identify their ideal customers\, deve
 lop a compelling brand message\, choose the right marketing channels\, and
  create a simple marketing plan that drives results.</p>\n<p><strong>Topic
 s Covered</strong>:</p>\n<ul>\n<li>What marketing is and why it matters</l
 i>\n<li>Understanding your target audience</li>\n<li>Market research funda
 mentals</li>\n<li>The 4 Ps of Marketing</li>\n<li>Branding and positioning
 </li>\n<li>Digital marketing channels</li>\n<li>Content marketing basics</
 li>\n<li>The customer journey</li>\n<li>Building a simple marketing plan</
 li>\n<li>Measuring marketing success</li>\n</ul>\n<p><strong>Who Should At
 tend</strong>:&nbsp\;</p>\n<p>Small business owners\, entrepreneurs\, star
 tups\, and anyone looking to strengthen their marketing knowledge and attr
 act more customers.<br /><strong></strong></p>\n<p><strong>Learning Outcom
 es</strong>:&nbsp\;By the end of this session\, participants will be able 
 to:</p>\n<ul>\n<li>Define their target audience</li>\n<li>Identify effecti
 ve marketing channels</li>\n<li>Develop a basic marketing strategy</li>\n<
 li>Track key marketing metrics</li>\n<li>Implement practical marketing tac
 tics for business growth<br /><strong></strong></li>\n</ul>\n<p><strong>Ne
 ed guidance on your business?</strong></p>\n<ul>\n<li>Have a business ques
 tion but don't need a full advising appointment?<br />Stop by WBDC's&nbsp\
 ;Business Advising Drop-In Office Hours&nbsp\;at the Hartford Public Libra
 ry.<br />Meet one-on-one in person with a WBDC Business Advisor Krista Riz
 zo to get answers to your questions\, explore resources\, and receive guid
 ance on topics such as starting or growing your business\, business planni
 ng\, marketing\, financing\, operations\, and more.<br />Whether you're ju
 st getting started or looking to take your business to the next level\, we
 're here to help\; no appointment necessary.<br />&nbsp\;</li>\n</ul>\n<p>
 <strong>Session format</strong></p>\n<p>Individual 1-on-1 business advisin
 g drop-in office hours. Hartford Public Library -- Downtown Branch\, 500 M
 ain Street\, Hartford CT&nbsp\;<br />&nbsp\;</p>\n<p><strong>Session dates
 &nbsp\;</strong></p>\n<p>Thu\, Aug 6\, from 3:00 PM to 5:00 PM:&nbsp\;go.c
 twbdc.org/advising-aug6<br />Thu\, Sep 3\, from 3:00 PM to 5:00 PM:&nbsp\;
 &nbsp\;go.ctwbdc.org/advising-sep3<br />Thu\, Oct 1\, from 3:00 PM to 5:00
  PM:&nbsp\;go.ctwbdc.org/advising-oct1<br />Thu\, Nov 5\, from 3:00 PM to 
 5:00 PM:&nbsp\;go.ctwbdc.org/advising-nov5<br />&nbsp\;</p>\n<p>Delivered 
 in partnership with</p>\n<p>WBDC -- Women's Business Development Council o
 f Connecticut<br />Eligibility<br />This program is free and open to all e
 ntrepreneurs\, whether just getting started or looking to their business t
 o the next level</p>\n<p>&nbsp\;</p>\n<p>For additional information contac
 t</p>\n<p>Cece Ndlovu - cndlovu@ctwbdc.org</p>\nhttps://hplct.libnet.info/
 event/17250538
URL;VALUE=URI:https://hplct.libnet.info/event/17250538
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