BEGIN:VCALENDAR VERSION:2.0 PRODID:-//sebbo.net//ical-generator//EN NAME:Collierville Burch Library X-WR-CALNAME:Collierville Burch Library BEGIN:VEVENT UID:7ff5ccd5-9873-4f66-a5d5-b5b6a5b723c8 SEQUENCE:0 DTSTAMP:20260905T070659Z DTSTART;TZID=America/Chicago:20261001T180000 DTEND;TZID=America/Chicago:20261001T190000 SUMMARY:Why Customers Don't Choose You LOCATION:Lucius E. & Elsie C. Burch\, Jr. Library\nLucius E. & Elsie C. Bu rch\, Jr. Library X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Lucius E. & Elsie C. Burch \, Jr. Library;X-APPLE-RADIUS=10;X-TITLE=Lucius E. & Elsie C. Burch\, Jr. Library:geo:35.0534201,-89.7011557 GEO:35.0534201;-89.7011557 DESCRIPTION:Does your businesses work hard but still struggle to stand out ? This session explores how clarity in messaging and positioning shapes cu stomer perception long before the first interaction..\nhttps://colliervill e.libnet.info/event/17368447 X-ALT-DESC;FMTTYPE=text/html:

Many small businesses work hard but still struggle to stand out&mdash\;not because they lack quality\, but because t he market doesn&rsquo\;t clearly understand what makes them different.
This session explores how clarity in messaging and positioning shapes cu stomer perception long before the first interaction. Attendees will learn practical ways to better communicate what they do\, differentiate themselv es\, and eliminate the confusion that often limits growth. The session is designed to be accessible\, practical\, and immediately applicable for bus iness owners\, entrepreneurs\, professionals\, and anyone interested in ho w businesses connect with their audiences.

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Presented byJeffrey Whi te\, the Founder and Chief Creative Officer of Myndshift\, a Memphis-based creative agency. Jeffrey helps organizations clarify their messaging and positioning to drive growth. He is also the author of \;Your Brand Is Your Business. Teens and Adults welcome. Thursday\, October 1\, 6:00-7:00 p.m. Halle Room. Registration required. \;

\nhttps://collierville.l ibnet.info/event/17368447 URL;VALUE=URI:https://collierville.libnet.info/event/17368447 END:VEVENT END:VCALENDAR