BEGIN:VCALENDAR VERSION:2.0 PRODID:-//sebbo.net//ical-generator//EN NAME:Collierville Burch Library X-WR-CALNAME:Collierville Burch Library BEGIN:VEVENT UID:3fd15cf2-e062-4a9e-a5cd-c6eee9773825 SEQUENCE:0 DTSTAMP:20261025T000047Z DTSTART;TZID=America/Chicago:20261001T180000 DTEND;TZID=America/Chicago:20261001T190000 SUMMARY:Why Customers Don't Choose You LOCATION:Lucius E. & Elsie C. Burch\, Jr. Library\nLucius E. & Elsie C. Bu rch\, Jr. Library X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Lucius E. & Elsie C. Burch \, Jr. Library;X-APPLE-RADIUS=10;X-TITLE=Lucius E. & Elsie C. Burch\, Jr. Library:geo:35.0534201,-89.7011557 GEO:35.0534201;-89.7011557 DESCRIPTION:Does your business work hard but still struggle to stand out? This session explores how clarity in messaging and positioning shapes cust omer perception long before the first interaction..\nhttps://collierville. libnet.info/event/17368447 X-ALT-DESC;FMTTYPE=text/html:

Many small businesses work hard but still struggle to stand out&mdash\;not because they lack quality\, but because t he market doesn&rsquo\;t clearly understand what makes them different.
This session explores how clarity in messaging and positioning shapes cu stomer perception long before the first interaction. Attendees will learn practical ways to better communicate what they do\, differentiate themselv es\, and eliminate the confusion that often limits growth. The session is designed to be accessible\, practical\, and immediately applicable for bus iness owners\, entrepreneurs\, professionals\, and anyone interested in ho w businesses connect with their audiences.

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Presented by Jeffrey Wh ite\, \;the founder of Myndshift\, a marketing agency based in Memphis \, and the author of \;Your Brand Is Your Business. He has more than 2 8 years of experience in branding and marketing\, working on brands includ ing BMW\, Nationwide Insurance\, and American Express\, as well as local b usinesses like Grind City Brewing Company\, HOTWORX Collierville\, and App le Reseller Tate Computer Systems. Teens and Adults welcome. Thursday\, Oc tober 1\, 6:00-7:00 p.m. Halle Room. Registration required. \;

\nht tps://collierville.libnet.info/event/17368447 URL;VALUE=URI:https://collierville.libnet.info/event/17368447 END:VEVENT END:VCALENDAR