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NAME:Milwaukee Public Library
X-WR-CALNAME:Milwaukee Public Library
BEGIN:VEVENT
UID:206ee5e3-32f7-4b38-b7ab-d47d7c740541
SEQUENCE:0
DTSTAMP:20261001T222524Z
DTSTART;TZID=America/Chicago:20261012T170000
DTEND;TZID=America/Chicago:20261012T190000
SUMMARY:Market Ready: Holiday Sales Strategies for Makers
LOCATION:Central Library\nCentral Library
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Central Library;X-APPLE-RA
 DIUS=10;X-TITLE=Central Library:geo:43.039335,-87.922309
GEO:43.039335;-87.922309
DESCRIPTION:The holiday season is when makers can have their biggest month
 s of the year! This workshop is designed for artisans\, makers\, and small
  business owners who want to make the most of it..\nhttps://mpl.libnet.inf
 o/event/17564496
X-ALT-DESC;FMTTYPE=text/html:<p>A free\, hands-on workshop\, hosted by the
  Small Business Development Center (SBDC) at UW-Milwaukee! Hear directly f
 rom a market organizer\, a maker who built a recognized brand\, and the Mi
 lwaukee Central Library&rsquo\;s business resource team. You&rsquo\;ll lea
 ve with practical strategies you can put to work before the busiest weeks 
 begin.</p>\n<p>By the end of this workshop\, you&rsquo\;ll be able to:</p>
 \n<ul>\n<li>Prepare for makers&rsquo\; markets\, including booth applicati
 ons\, fees\, licenses\, paperwork\, and what market organizers expect from
  vendors</li>\n<li>Use email marketing and analytics to see what&rsquo\;s 
 working and sharpen your holiday campaigns</li>\n<li>Price handmade and sm
 all-batch products for healthy profit margins</li>\n<li>Apply basic accoun
 ting and budgeting practices to run more efficiently</li>\n<li>Engage your
  local community and grow your customer base through Giving Tuesday and ot
 her seasonal opportunities</li>\n<li>Build a clear value proposition\, and
  know how\, when\, and why to adjust pricing as market conditions change</
 li>\n<li>Identify the right customer segments and approach wholesale and r
 etail partners</li>\n</ul>\n<p>Speakers</p>\n<ul>\n<li>Ryan Laessig is the
  founder and owner of the Milwaukee Makers Market\, the largest and longes
 t-running monthly market in Milwaukee. The Market&rsquo\;s mission is to c
 reate a fun and safe one-stop shopping experience that connects artisans w
 ith current and future fans and celebrates Milwaukee&rsquo\;s incredible m
 akers community.</li>\n<li>Jamie Andrzejewski is the founder of Nourish Na
 tural Products\, a handcrafted wellness brand known for its personal care 
 products and heart-centered mission. Named one of Milwaukee&rsquo\;s Top W
 omen in Wellness and recognized by BizTimes as a changemaker shaping the r
 egion&rsquo\;s future\, Jamie brings soulful storytelling\, entrepreneuria
 l spirit\, and a deep commitment to women&rsquo\;s wellness to everything 
 she does.</li>\n</ul>\n<p></p>\nhttps://mpl.libnet.info/event/17564496
URL;VALUE=URI:https://mpl.libnet.info/event/17564496
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