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NAME:Hartford Public Library
X-WR-CALNAME:Hartford Public Library
BEGIN:VEVENT
UID:c2397edc-3ae7-4f51-bffa-04dddac2cfa6
SEQUENCE:0
DTSTAMP:20261008T190719Z
DTSTART;TZID=America/New_York:20261105T120000
DTEND;TZID=America/New_York:20261105T130000
SUMMARY:Marketing 101 for Small Businesses with the WBDC
LOCATION:Downtown\nDowntown
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Downtown;X-APPLE-RADIUS=10
 ;X-TITLE=Downtown:geo:41.7618852,-72.6740629
GEO:41.7618852;-72.6740629
DESCRIPTION:This interactive 30-minute workshop introduces the core princi
 ples of marketing and provides practical strategies that business owners c
 an apply immediately. .\nhttps://hplct.libnet.info/event/17618292
X-ALT-DESC;FMTTYPE=text/html:<p><strong>Description:</strong></p>\n<p>This
  interactive 30-minute workshop introduces the core principles of marketin
 g and provides practical strategies that business owners can apply immedia
 tely. Participants will learn how to identify their ideal customers\, deve
 lop a compelling brand message\, choose the right marketing channels\, and
  create a simple marketing plan that drives results.</p>\n<p><strong>Topic
 s Covered:</strong></p>\n<ul>\n<li>What marketing is and why it matters</l
 i>\n<li>Understanding your target audience</li>\n<li>Market research funda
 mentals</li>\n<li>The 4 Ps of Marketing</li>\n<li>Branding and positioning
 </li>\n<li>Digital marketing channels</li>\n<li>Content marketing basics</
 li>\n<li>The customer journey</li>\n<li>Building a simple marketing plan</
 li>\n<li>Measuring marketing success</li>\n</ul>\n<p><strong>Who Should At
 tend:&nbsp\;</strong></p>\n<ul>\n<li>Small business owners\, entrepreneurs
 \, startups\, and anyone looking to strengthen their marketing knowledge a
 nd attract more customers.</li>\n</ul>\n<p><strong>Learning Outcomes:</str
 ong>&nbsp\;By the end of this session\, participants will be able to:</p>\
 n<ul>\n<li>Define their target audience</li>\n<li>Identify effective marke
 ting channels</li>\n<li>Develop a basic marketing strategy</li>\n<li>Track
  key marketing metrics</li>\n<li>Implement practical marketing tactics for
  business growth</li>\n</ul>\n<p><strong>Need guidance on your business?</
 strong></p>\n<ul>\n<li>Have a business question but don't need a full advi
 sing appointment?</li>\n<li>Stop by WBDC's&nbsp\;Business Advising Drop-In
  Office Hours&nbsp\;at the Hartford Public Library.</li>\n<li>Meet one-on-
 one in person with a WBDC Business Advisor Krista Rizzo to get answers to 
 your questions\, explore resources\, and receive guidance on topics such a
 s starting or growing your business\, business planning\, marketing\, fina
 ncing\, operations\, and more.</li>\n<li>Whether you're just getting start
 ed or looking to take your business to the next level\, we're here to help
 \; no appointment necessary.</li>\n</ul>\n<p></p>\n<p><strong>Additional W
 BDC Events:&nbsp\;</strong></p>\n<p>Individual 1-on-1 business advising dr
 op-in office hours. Hartford Public Library -- Downtown Branch\, 500 Main 
 Street\, Hartford CT&nbsp\;<br />&nbsp\;</p>\n<p><strong>Session dates&nbs
 p\;</strong></p>\n<ul>\n<li>Thu\, Nov 5\, from 12:30 PM to 4:00 PM: <a hre
 f="https://ctwbdc.ecenterdirect.com/events/981285?utm_source=hartford_publ
 ic_library&amp\;utm_medium=partner_referral&amp\;utm_campaign=hartford_lib
 rary_advising&amp\;utm_content=nov_5" target="_blank" rel="noopener">go.ct
 wbdc.org/advising-nov5</a><br />&nbsp\;</li>\n</ul>\n<p>Delivered in partn
 ership with</p>\n<ul>\n<li>WBDC -- Women's Business Development Council of
  Connecticut<br />Eligibility</li>\n</ul>\n<p>This program is free and ope
 n to all entrepreneurs\, whether just getting started or looking to their 
 business to the next level</p>\n<p></p>\n<p>For additional information con
 tact</p>\n<ul>\n<li>Cece Ndlovu - cndlovu@ctwbdc.org<br />&nbsp\;</li>\n</
 ul>\n<p>&nbsp\;</p>\n<p><a href="https://ctwbdc.ecenterdirect.com/events/9
 81287?utm_source=hartford_public_library&amp\;utm_medium=partner_referral&
 amp\;utm_campaign=hartford_library_class&amp\;utm_content=marketing_101" t
 arget="_blank" rel="noopener">go.ctwbdc.org/marketing-101</a></p>\nhttps:/
 /hplct.libnet.info/event/17618292
URL;VALUE=URI:https://hplct.libnet.info/event/17618292
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