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NAME:Aurora Public Library District
X-WR-CALNAME:Aurora Public Library District
BEGIN:VEVENT
UID:950c2d43-8743-4583-a2eb-fa97cfe692c8
SEQUENCE:0
DTSTAMP:20261101T204139Z
DTSTART;TZID=America/Chicago:20210525T183000
DTEND;TZID=America/Chicago:20210525T200000
SUMMARY:SCORE: Customer Value Optimization 
LOCATION:Santori Library\nSantori Library
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Santori Library;X-APPLE-RA
 DIUS=10;X-TITLE=Santori Library:geo:41.757176,-88.319902
GEO:41.757176;-88.319902
DESCRIPTION:Join us as we discuss how you can grow your business by maximi
 zing customer value to increase your profits and boost the ROI on your dig
 ital marketing activities by using Customer Value Optimization.\n.\nhttps:
 //aurora.libnet.info/event/5178091
X-ALT-DESC;FMTTYPE=text/html:<p>In this business workshop\, we&rsquo\;ll s
 how how valuing our customers at every step of their online customer journ
 ey is considered the most modern marketing strategy that a business can ap
 ply. Through Conversion Funnel Optimization\, the framework which this str
 ategy sits\, business owners will learn how to create a proven\, repeatabl
 e system that maximizes customer value while simultaneously reducing acqui
 sition costs.</p>\n<p>After this workshop\, business owners will know how 
 to craft a &ldquo\;Statement of Value&rdquo\; that perfectly positions the
 ir products or services in front of their customers. And\, they will learn
  how to optimize all of their existing marketing material and content to p
 lace it in front of their customer at the right time online.</p>\n<p><stro
 ng><br />Speaker Bio<br /></strong>Francesca Hindmon is the President and 
 Founder of Monarch Web Solutions\, a digital marketing and advertising age
 ncy that combines marketing funnels\, traffic generation strategies\, and 
 targeted content development to create cost-effective and results-oriented
  systems. As President of Monarch\, Francesca has done it all\, from runni
 ng the company sales\, project management\, technical support and everythi
 ng in-between.</p>\n<p>Francesca has consulted with over 150 certified com
 panies over the last six years providing website development\, marketing a
 nd online strategic planning services. As an agency\, Monarch partners wit
 h various organizations\, including SCORE Fox Valley\, the University CoWo
 rk\, Minority Entrepreneur\, Propellant Media\, and the Office of Diversit
 y and Inclusion at the Illinois Department of Transportation.</p>\n<p>Beca
 use this program is being recorded by SCORE\, please review the following 
 disclaimer:&nbsp\;</p>\n<p><em>I acknowledge my participation (or my child
 &rsquo\;s participation) in this virtual program includes the recording of
  this program which may include my name as listed on my account\, images a
 nd/or video footage. I grant the Aurora Public Library District my permiss
 ion to use the photographs and/or video footage for any legal use\, includ
 ing but not limited to: publicity\, copyright purposes\, illustration\, ad
 vertising\, and web content.&nbsp\;&nbsp\;Furthermore\, I understand that 
 no royalty\, fee or other compensation shall become payable to me by reaso
 n of such use.&nbsp\;</em></p>\nhttps://aurora.libnet.info/event/5178091
URL;VALUE=URI:https://aurora.libnet.info/event/5178091
ATTACH:https://static.libnet.info/images/events/aurora/Hindmon_Headshot-Ov
 al_500.png
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