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NAME:Roxbury Public Library
X-WR-CALNAME:Roxbury Public Library
BEGIN:VEVENT
UID:6f7efadf-e0ff-4583-827a-04b58b8c6157
SEQUENCE:0
DTSTAMP:20260722T002006Z
DTSTART;TZID=America/New_York:20221018T183000
DTEND;TZID=America/New_York:20221018T200000
SUMMARY:Business Beyond Basics: Reference Solutions
LOCATION:Roxbury Public Library\nRoxbury Public Library
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Roxbury Public Library;X-A
 PPLE-RADIUS=10;X-TITLE=Roxbury Public Library:geo:40.8691069,-74.6385065
GEO:40.8691069;-74.6385065
DESCRIPTION:Learn to use Reference Solutions (free access w/ your Library 
 card) to target specific groups of businesses or individuals who may most 
 likely be interested in your business's products or services. .\nhttps://r
 oxburylibrary.libnet.info/event/7254273
X-ALT-DESC;FMTTYPE=text/html:<p>Learn how to use the Reference Solutions U
 .S. Business and Consumer Modules to target specific groups of businesses 
 or individuals who may most likely be interested in your business's produc
 ts or services. In this training\, you will learn how to identify the idea
 l geography of potential new customers\, learn key contacts\, research com
 petitors\, identify sales leads\, marketing intelligence\, key elements to
  include in a business plan\, and more.</p>\n<p>Get access to business\, r
 esidential and health directories all in one place. Search listings by nam
 e\, geographic area and other criteria\, such as new homeowners\, physicia
 ns and dentists\, or business type. Users can also view a vast directory o
 f job listings by location or title.</p>\n<p>This workshop is presented in
  partnership with Data-Axle. Data-Axle's Reference Solutions databases fea
 ture detailed information on businesses and households in the United State
 s and Canada. Access the Reference Solutions from anywhere with your Roxbu
 ry Library library card number and PIN. Don't have a card? Get one here.</
 p>\n<p>Bill Carlson with Reference Solutions will demonstrate how to acces
 s this powerful business database to target new customers\, research compe
 titors\, and develop and grow a client list -- all for free using your Rox
 bury Public Library (or any New Jersey Library) card. Gain a competitive a
 dvantage by leveraging targeted information to cultivate your business gro
 wth.</p>\n<p>Reference Solutions helps library users create effective mark
 eting plans\, conduct essential competitive analysis\, raise funds and loc
 ate people in order to expand &amp\; grow their book of business. The onli
 ne database provides real-time access to more than 44 million businesses a
 nd 270 million consumers.</p>\n<p>In the session you will learn:</p>\n<ul>
 \n<li>How to access Reference Solutions from home or work</li>\n<li>How to
  identify new sales prospects</li>\n<li>Create customized business and con
 sumer marketing lists</li>\n<li>Identify key business contacts</li>\n<li>L
 ocate Home Based businesses</li>\n<li>Find businesses with web addresses</
 li>\n<li>Gather competitive business intelligence</li>\n<li>Identify major
  industry groups</li>\n</ul>\n<p><strong>About the Presenter:</strong> Bil
 l Carlson has been with Data-Axle|Reference Solutions since April of 2008.
  Responsibilities include ensuring that users are getting the most from Re
 ference Solutions. Prior to joining Data-Axle\, Bill managed a team of mor
 e than 20 salespeople at publicly traded company\, where he stressed the v
 alue of providing world-class customer service. An avid sportsman and natu
 ralist\, Bill has also owned and operated his own business which incorpora
 ted his interest in the outdoors.</p>\n<p>This program is a part of the on
 going Business Beyond Basics series.&nbsp\; Business Beyond Basics provide
 s continuing education programs that bring businesses and the community to
 gether to network\, learn and advance.&nbsp\; Produced jointly by Roxbury 
 Area Chamber of Commerce and Roxbury Public Library.</p>\nhttps://roxburyl
 ibrary.libnet.info/event/7254273
URL;VALUE=URI:https://roxburylibrary.libnet.info/event/7254273
ATTACH:https://static.libnet.info/images/events/roxburylibrary/Reference_S
 olutions.png
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