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NAME:Champaign Public Library
X-WR-CALNAME:Champaign Public Library
BEGIN:VEVENT
UID:f6d154fe-9559-44b1-8ae6-d67816c23ec6
SEQUENCE:0
DTSTAMP:20260726T152020Z
DTSTART;TZID=America/Chicago:20230706T120000
DTEND;TZID=America/Chicago:20230706T130000
SUMMARY:Telling Your Story | Design & Create
LOCATION:Main Library\nMain Library
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DESCRIPTION:Start + Grow Your Business.\nhttps://champaign.libnet.info/eve
 nt/8216343
X-ALT-DESC;FMTTYPE=text/html:<p>Who can you count on to make you look good
 ? Who do you rely on to make sure you&rsquo\;re saying the right things to
  the media? Who&rsquo\;s your on-demand stylist? Who&rsquo\;ll give you tr
 ue and real-time information about what&rsquo\;s going on in your communit
 y and around the world?</p>\n<p>Designing the right messages for businesse
 s starts with good\, old-fashioned planning and putting pen to paper. You 
 can begin your champion diary\, have one person coaching you through all o
 f those tasks\, or you hire an agency to get this handled. This workshop w
 ill coach you on how to go write before things go left.</p>\n<p>After iden
 tifying the serviceable\, obtainable\, and addressable markets\, this sess
 ion will help you write out what an editorial calendar with a sales and pr
 omotions cycle could look like.</p>\n<p><strong>About the Presenter:</stro
 ng></p>\n<p>Shannon McFarland is Venture Associate at High Street Equity P
 artners\, focusing on communications and content strategy. Shannon is a se
 asoned communications professional with experience across sports\, media a
 nd entertainment in major US markets. Prior to joining High Street Equity 
 Partners\, Shannon founded Champion Diaries Management to support athletes
 \, entrepreneurs\, and government agencies\, with a focus on messaging and
  brand positioning. Born and raised in Urbana-Champaign\, Illinois\, Shann
 on is a graduate of Clark Atlanta University\, and Florida International U
 niversity.</p>\n<p><strong>Registration is encouraged.&nbsp\;</strong></p>
 \n<p><strong>Telling Your Story is a four-part series including&nbsp\;</st
 rong><strong><a href="https://champaign.org/event/telling-your-story-resea
 rch-identity-8216507">Research &amp\; Identity</a></strong><strong>&nbsp\;
 (June 22)\, <a href="https://champaign.org/event/telling-your-story-design
 -create-8216343">Design &amp\; Create</a> (July 6)\, <a href="https://cham
 paign.org/event/telling-your-story-branding-positioning-power-8216521">Bra
 nding &amp\; Positioning Power</a> (July 20)\, and <a href="https://champa
 ign.org/event/telling-your-story-insights-mindful-leadership-8216613">Insi
 ghts &amp\; Mindful Leadership</a> (August 3). You are welcome to attend o
 ne or more!&nbsp\;</strong></p>\n<p><a href="https://champaign.org/events?
 year=2023&amp\;month=6types=Business&amp\;term=Start%Grow">Start + Grow Yo
 ur Business Series:</a></p>\n<ul>\n<li>July 6\, <a href="https://champaign
 .org/event/telling-your-story-design-create-8216343">Telling Your Story | 
 Design &amp\; Create</a>\, 12 pm</li>\n<li>July 11\, <a href="https://cham
 paign.org/event/virtual-selling-products-on-facebook-instagram-8262809">VI
 RTUAL: Selling Products on Facebook &amp\; Instagram</a>\, 2 pm</li>\n<li>
 July 20\, <a href="https://champaign.org/event/telling-your-story-branding
 -positioning-power-8216521">Telling Your Story | Branding &amp\; Positioni
 ng Power</a>\, 12 pm</li>\n<li>July 25\, <a href="https://champaign.org/ev
 ent/virtual-email-marketing-essentials-8262913">VIRTUAL: Email Marketing E
 ssentials</a>\, 10 am</li>\n<li>July 25\, <a href="https://champaign.org/e
 vent/access-to-capital-for-small-businesses-startups-8217204">Access To Ca
 pital For Small Businesses &amp\; Startups</a>\, 7 pm</li>\n</ul>\n<p><a h
 ref="https://champaign.org/events?year=2023&amp\;month=7types=Business&amp
 \;term=Start%Grow">+&nbsp\;Small Business Development Center (SBDC) Office
  Hours</a>\, Thursdays from 12&ndash\;3 pm (except July 20)</p>\n<ul>\n<li
 >Stop by Launch at the Library for SBDC Office Hours. Get your questions a
 nswered by Madeleine Wolske\, SBDC Director.</li>\n</ul>\n<hr />\n<p>Start
 ing or growing your business? <a href="https://champaign.org/business">Cha
 mpaign.org/launch</a></p>\nhttps://champaign.libnet.info/event/8216343
URL;VALUE=URI:https://champaign.libnet.info/event/8216343
ATTACH:https://static.libnet.info/images/events/champaign/shannon-mcfarlan
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