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NAME:Champaign Public Library
X-WR-CALNAME:Champaign Public Library
BEGIN:VEVENT
UID:9c382bba-7beb-4362-8680-ac36ce5bc2ce
SEQUENCE:0
DTSTAMP:20260724T013652Z
DTSTART;TZID=America/Chicago:20230622T120000
DTEND;TZID=America/Chicago:20230622T130000
SUMMARY:Telling Your Story | Research & Identity
LOCATION:Main Library\nMain Library
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GEO:40.110343;-88.2458594
DESCRIPTION:Start + Grow Your Business.\nhttps://champaign.libnet.info/eve
 nt/8216507
X-ALT-DESC;FMTTYPE=text/html:<p>Who can you count on to make you look good
 ? Who do you rely on to make sure you&rsquo\;re saying the right things to
  the media? Who&rsquo\;s your on-demand stylist? Who&rsquo\;ll give you tr
 ue and real-time information about what&rsquo\;s going on in your communit
 y and around the world?</p>\n<p>Designing the right messages for businesse
 s starts with good\, old-fashioned planning and putting pen to paper. You 
 can begin your champion diary\, have one person coaching you through all o
 f those tasks\, or you hire an agency to get this handled. This workshop w
 ill coach you on how to go write before things go left.</p>\n<p>During thi
 s introductory stage\, we discuss where to source industry-specific inform
 ation\, how to find out what the markets are saying\, and how to write mes
 saging that fills that gap.</p>\n<p><strong>About the Presenter:</strong><
 /p>\n<p>Shannon McFarland is Venture Associate at High Street Equity Partn
 ers\, focusing on communications and content strategy. Shannon is a season
 ed communications professional with experience across sports\, media and e
 ntertainment in major US markets. Prior to joining High Street Equity Part
 ners\, Shannon founded Champion Diaries Management to support athletes\, e
 ntrepreneurs\, and government agencies\, with a focus on messaging and bra
 nd positioning. Born and raised in Urbana-Champaign\, Illinois\, Shannon i
 s a graduate of Clark Atlanta University\, and Florida International Unive
 rsity.</p>\n<p><strong>Registration is encouraged.&nbsp\;</strong><strong>
 </strong></p>\n<p><strong>Telling Your Story is a four-part series includi
 ng&nbsp\; &nbsp\;</strong><strong><a href="https://champaign.org/event/tel
 ling-your-story-research-identity-8216507">Research &amp\; Identity</a></s
 trong><strong>&nbsp\;(June 22)\, <a href="https://champaign.org/event/tell
 ing-your-story-design-create-8216343">Design &amp\; Create</a> (July 6)\, 
 <a href="https://champaign.org/event/telling-your-story-branding-positioni
 ng-power-8216521">Branding &amp\; Positioning Power</a> (July 20)\, and <a
  href="https://champaign.org/event/telling-your-story-insights-mindful-lea
 dership-8216613">Insights &amp\; Mindful Leadership</a> (August 3). You ar
 e welcome to attend one or more!&nbsp\;</strong></p>\n<p><a href="https://
 champaign.org/events?year=2023&amp\;month=6types=Business&amp\;term=Start%
 Grow">Start + Grow Your Business Series:</a></p>\n<ul>\n<li>June 15\, <a h
 ref="https://champaign.org/event/instagram-for-business-201-8262655">Insta
 gram for Business 201</a>\, 10:30 am</li>\n<li>June 20\, <a href="https://
 champaign.org/event/choosing-your-business-structure-8211500">Choosing You
 r Business Structure\,</a> 7 pm</li>\n<li>June 22\, <a href="https://champ
 aign.org/event/telling-your-story-research-identity-8216507">Telling Your 
 Story | Research &amp\; Identity\,</a> 12 pm</li>\n<li>June 27\, <a href="
 https://champaign.org/event/virtual-google-search-ads-201-8262720">Google 
 Search Ads 201</a>\, 2 pm</li>\n<li>June 27\, <a href="https://champaign.o
 rg/event/start-your-ecommerce-business-8659784">Start Your Ecommerce Busin
 ess</a>\, 7 pm</li>\n</ul>\n<p>+ <a href="https://champaign.org/events?yea
 r=2023&amp\;month=6types=Business&amp\;term=Start%Grow">Small Business Dev
 elopment Center (SBDC) Office Hours</a>\, Thursdays from 12&ndash\;3 pm (s
 tarting June 15)</p>\n<ul>\n<li>Stop by Launch at the Library for SBDC Off
 ice Hours. Get your questions answered by Madeleine Wolske\, SBDC Director
 .</li>\n</ul>\n<hr />\n<p>Starting or growing your business? <a href="http
 s://champaign.org/business">Champaign.org/launch</a></p>\nhttps://champaig
 n.libnet.info/event/8216507
URL;VALUE=URI:https://champaign.libnet.info/event/8216507
ATTACH:https://static.libnet.info/images/events/champaign/shannon-mcfarlan
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