Almost everyone feels stuck in some w
ay. Whether you&rsquo\;re muddling through a midlife crisis\, wrestling wi
th writer&rsquo\;s block\, trapped in a thankless job\, or trying to remed
y a fraying friendship\, the resulting emotion is usually a mix of anxiety
\, uncertainty\, fear\, anger\, and numbness. But it doesn&rsquo\;t have t
o be this way. \;Anatomy of a Breakthrough \;is the roadmap we all
need to escape our inertia and flourish in the face of friction.
The solution to becoming unstuck rests on a process that Alter calls a fri ction audit&mdash\;a systematic procedure that uncovers why a person or or ganization is stuck and then suggests a path to progress. The friction aud it states that people and organizations get unstuck when they overcome thr ee sources of friction: HEART (unhelpful emotions)\; HEAD (unhelpful patte rns of thought)\; and HABIT (unhelpful behaviors).
\nArtfully weavin g together scientific studies\, anecdotes\, and interviews\, Alter teaches us that getting stuck is a feature rather than a glitch on the road to th riving\, but with the right tweaks and corrections\, we can reach even our loftiest targets.
\nAbout the Author: Adam Alter is a professor of marketing and the Stansky Teaching Excellence Faculty Fellow at New York U niversity&rsquo\;s Stern School of Business. He also holds an affiliated p rofessorship in social psychology at NYU&rsquo\;s psychology department. I n 2020 he was voted professor of the year by the faculty and student body at NYU&rsquo\;s Stern School of Business and was among the \;Poets and Quants \;40 Best Professors Under 40 in 2017. Alter is the \;New York Times \;bestselling author of two books: \;Drunk Tank Pink&nb sp\;and \;Irresistible.
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