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Almost everyone feels stuck in some way. Whether you&rsquo\;re muddling through a midlife crisis\, wre stling with writer&rsquo\;s block\, trapped in a thankless job\, or trying to remedy a fraying friendship\, the resulting emotion is usually a mix o f anxiety\, uncertainty\, fear\, anger\, and numbness. But it doesn&rsquo\ ;t have to be this way. "Anatomy of a Breakthrough" is the roadmap we all need to escape our inertia and flourish in the face of friction.
\nT he solution to becoming unstuck rests on a process that Alter calls a fric tion audit&mdash\;a systematic procedure that uncovers why a person or org anization is stuck and then suggests a path to progress. The friction audi t states that people and organizations get unstuck when they overcome thre e sources of friction: HEART (unhelpful emotions)\; HEAD (unhelpful patter ns of thought)\; and HABIT (unhelpful behaviors).
\nArtfully weaving together scientific studies\, anecdotes\, and interviews\, Alter teaches us that getting stuck is a feature rather than a glitch on the road to thr iving\, but with the right tweaks and corrections\, we can reach even our loftiest targets.
\nAbout the Author: Adam Alter is a professor of m arketing and the Stansky Teaching Excellence Faculty Fellow at New York Un iversity&rsquo\;s Stern School of Business. He also holds an affiliated pr ofessorship in social psychology at NYU&rsquo\;s psychology department. In 2020\, he was voted professor of the year by the faculty and student body at NYU&rsquo\;s Stern School of Business and was among the \;Poets an d Quants \;40 Best Professors Under 40 in 2017. Alter is the "New York Times" bestselling author of two books: "Drunk Tank Pink" and "Irresistib le".
\nThis program is brought to you in partnership with the Librar y Speakers Consortium\, which provides access to a range of talks from bes tselling authors and thought leaders.
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