Almost everyone feels stuck in some way. W
hether you&rsquo\;re muddling through a midlife crisis\, wrestling with wr
iter&rsquo\;s block\, trapped in a thankless job\, or trying to remedy a f
raying friendship\, the resulting emotion is usually a mix of anxiety\, un
certainty\, fear\, anger\, and numbness. But it doesn&rsquo\;t have to be
this way. \;Anatomy of a Breakthrough \;is the roadmap we
all need to escape our inertia and flourish in the face of friction.
The solution to becoming unstuck rests on a process that Alter call
s a friction audit&mdash\;a systematic procedure that uncovers why a perso
n or organization is stuck and then suggests a path to progress. The frict
ion audit states that people and organizations get unstuck when they overc
ome three sources of friction: HEART (unhelpful emotions)\; HEAD (unhelpfu
l patterns of thought)\; and HABIT (unhelpful behaviors).
Artfu
lly weaving together scientific studies\, anecdotes\, and interviews\, Alt
er teaches us that getting stuck is a feature rather than a glitch on the
road to thriving\, but with the right tweaks and corrections\, we can reac
h even our loftiest targets.
About the Author: Adam Alter is a pro
fessor of marketing and the Stansky Teaching Excellence Faculty Fellow at
New York University&rsquo\;s Stern School of Business. He also holds an af
filiated professorship in social psychology at NYU&rsquo\;s psychology dep
artment. In 2020 he was voted professor of the year by the faculty and stu
dent body at NYU&rsquo\;s Stern School of Business and was among the \
;Poets and Quants \;40 Best Professors Under 40 in 2017. Alte
r is the \;New York Times \;bestselling author of two books: \
;Drunk Tank Pink \;and \;Irresistible.
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